Marketing assignment Example | Topics and Well Written Essays - 1500 words

Marketing - Assignment Example for this car therefore needs to target the middle class in the society, as they are the people most concerned about the environment and prices of fuel (Becker, 2010). To reach this target group, the advertisement for the hybrid cars needs to be in television at prime times. The middle class are working people and are not available to watch television during the days. However, most of them are keen followers of the evening news. Placing the advertisement at such a time is there fore likely to catch their attention. The middle class are also keen followers of sports in the weekend. In the United States, the follow American football and baseball, in Europe, the most popular sport is football. Therefore, it would be productive to advertise the car during sports or by sponsoring team kits such that a popular team plays in labeled kits (for instance Juventus is a big soccer club in Europe and play in kits marked ‘jeep’) (Becker, 2010). Such advertisements may work wonders, as the audience is relaxed when watching the game and more likely to notice the advert (Becker, 2010). Inclusion of impressive statistics about the car is also helpful as the target group is interested in a car that offers them comfort as well as power on the road. This target group is also knowledgeable and is bound to know the limitations of a ‘green car’. These limitations include short refueling mileage (electric cars should recharge after between 100 and 160 miles) (Fort Bend Toyota in Richmond, par 3). This distance is too small a hybrid car covers more distance, more than 300 miles. Inclusion of this kind of information in the adverts is likely to persuade potential buyers with reservations about the refueling mileage to change their minds. The advertisements should also show the amount of money that the user would save on fuel by using the hybrid cars. The main advantages of use of television and sports endorsements are a wide area of coverage as well as the discounts related to